Presentation folders are one of the most popular means of transferring documents among the world’s business communities.
Whether promoting a product, a company or an individual, the presentation folder is the foremost visual connector at the beginning of the transaction, and the opportunities to impress are countless.
The introduction of ‘oversize’ digital presses has further enhanced the benefit and impact of the presentation folder by allowing personalisation of information as well as catering for multiple page presentations when including a gusset in the product.
As well as personalisation, digital presses also offer the option of a unique design for every folder produced – and it costs no more at the print stage.
Digital of course also implies, quite correctly, print runs as required – one copy and upwards. This is a far cry from as little as three or four years ago when the only method of producing a folder was using offset technologies which frequently necessitated larger than necessary print runs to obtain a perceived scale of economy.
Presentation folders are traditionally manufactured to accommodate A4-sized documents in countries using international paper standards. These folders are generally within the limits of what is achievable on a digital press, but smaller folders such as A5, or square shapes (cd case size for example) can have equal or even greater impact on their intended markets.
The well-designed folder may also cater for additional materials such as a business card inserted in a pre-cut location. If you think your unique folder may have subsequent applications, it is worth taking this option into consideration before designing the product, as the cost of manufacturing a die for cutting the folder’s shape following printing is substantial.
Folders manufactured using recycled paper stocks are extremely popular and help to promote and reinforce good green practices. The range of recycled materials available to digital printers is substantial and growing rapidly, while contemporary digital printing itself is the most environmentally friendly method of ink/toner transfer yet devised.
A further benefit of the presentation folder may well be its re-use by the client to whom it was originally given. Folders are handy items for storing any amount of printed matter that is of interest to that person. Hence its shelf life (along with your name, message or idea) may be extended indefinitely.
Presentation folders are offered by a variety of print firms, many of them on line. The better companies offer a template for downloading so that you or your graphic designer may generate the personalised item you require. The completed design is simply uploaded back to the printing firm where the file will be proofed and printed to your specifications.
Be bold in your folder designs for they remain your invisible handshake when you are no longer in the presence of the person to whom the folder was given. Primary colours can make an outstanding statement, so remember, bold is beautiful and colour has never been more affordable.