Planning A Presentation At Your Trade Show Stand? 3 Tips For Success

The actual trade show exhibits that you take to an event are essential, but they’re not the only important things to consider. Before you pack everything up to ship your entire display to the venue, you should fully plan out your presentation. Knowing what message you want to convey and practicing that pitch until it’s perfect are ways to help ensure success. Lastly, make sure that you let attendees know when you’re doing your sales presentation by announcing it via social medial channels like Twitter or Facebook.

Know What Message Your Trade Show Stand Should Convey

If you’re planning on attending an event, it’s important to know what message your trade show stand conveys and tailor your presentations accordingly. Does your exhibit portray your company as a high-energy industry leader? If so, then you’ll need to adjust the energy level of your presentation. A dull, boring presentation won’t further your image of being an exciting industry leader and could harm your reputation.

Practice Your Pitch

You know the joke, “How do you get to Carnegie Hall?” The answer is simple and you can use it to perfect the pitch of your trade show displays — practice! While some coworkers might feel a little silly doing role playing exercises, these exercises are some of the best ways to know how to deal with customers in a variety of situations.

Many companies make the mistake of not practicing until the night before the event. They think a quick run down will be sufficient enough, however this is a recipe for disaster. Instead, gather everyone around your trade show exhibits when you’re still at the office and have an ongoing training session in the few weeks leading up to the event. Doing this will help ensure that you won’t be at a loss for words when you’re standing in front of your trade show stand with a real life customer.

Promote Your Presentations Using Social Media

Lastly, your presentations won’t be effective if no one knows about them! If you’re planning a presentation at a specific time, use Twitter to let your customers know about it. Consider having a contest or sponsoring a giveaway to encourage customers to follow your company on Twitter or Facebook, however, that’s not enough! Nothing gives a worse impression than an unattended social media account so make sure someone in your office is designated as your ‘social media guru’ and that this person tends to the account at least once a day. If your page is full of customer questions and comments that go unanswered for days at a time, your customers might just wonder what else you’re neglecting.

Simply showing up at an event with your trade show displays isn’t enough if you want to make a big impact at the event. Instead, use these tips to prepare for your presentation. A killer pitch can mean the difference between making a sale and leaving empty handed.

Business Presentation Folders

Presentation folders are one of the most popular means of transferring documents among the world’s business communities.

Whether promoting a product, a company or an individual, the presentation folder is the foremost visual connector at the beginning of the transaction, and the opportunities to impress are countless.

The introduction of ‘oversize’ digital presses has further enhanced the benefit and impact of the presentation folder by allowing personalisation of information as well as catering for multiple page presentations when including a gusset in the product.

As well as personalisation, digital presses also offer the option of a unique design for every folder produced – and it costs no more at the print stage.

Digital of course also implies, quite correctly, print runs as required – one copy and upwards. This is a far cry from as little as three or four years ago when the only method of producing a folder was using offset technologies which frequently necessitated larger than necessary print runs to obtain a perceived scale of economy.

Presentation folders are traditionally manufactured to accommodate A4-sized documents in countries using international paper standards. These folders are generally within the limits of what is achievable on a digital press, but smaller folders such as A5, or square shapes (cd case size for example) can have equal or even greater impact on their intended markets.

The well-designed folder may also cater for additional materials such as a business card inserted in a pre-cut location. If you think your unique folder may have subsequent applications, it is worth taking this option into consideration before designing the product, as the cost of manufacturing a die for cutting the folder’s shape following printing is substantial.

Folders manufactured using recycled paper stocks are extremely popular and help to promote and reinforce good green practices. The range of recycled materials available to digital printers is substantial and growing rapidly, while contemporary digital printing itself is the most environmentally friendly method of ink/toner transfer yet devised.

A further benefit of the presentation folder may well be its re-use by the client to whom it was originally given. Folders are handy items for storing any amount of printed matter that is of interest to that person. Hence its shelf life (along with your name, message or idea) may be extended indefinitely.

Presentation folders are offered by a variety of print firms, many of them on line. The better companies offer a template for downloading so that you or your graphic designer may generate the personalised item you require. The completed design is simply uploaded back to the printing firm where the file will be proofed and printed to your specifications.

Be bold in your folder designs for they remain your invisible handshake when you are no longer in the presence of the person to whom the folder was given. Primary colours can make an outstanding statement, so remember, bold is beautiful and colour has never been more affordable.

Girlfriend Presents For Your Special Someone

She finally replied with the big YES. After much ado. And it does not stop there, oh no my good man. Your undying love needs to be expressed tangibly. That eternal feeling that wells deep inside you has to be translated into a gift — a gift that will make her remember you. Otherwise that magical feeling will soon slowly fade away. Yes, those are the ABC’s of love, young man. It has to be communicated with something touchable, something seeable, something that keeps reminding them that we love them, and this object called gift is the thing that makes it real. It need not be pricey; it just has to be something that will make her retain how important you are in her mind.

Here are a few pointers for choosing girlfriend presents.

o Compile all her favorite music on a disc with her face printed on the cover of the case. Or put them all on an mp3 player and give that as a girlfriend present. That ought to win you extra retention points.

o Very trite but I assure you, the mushier the better…the cuddliest teddy bear carrying a bouquet of flowers. No, not you, you nincompoop, a stuffed teddy bear. Perfect girlfriend present.

o Sweets will always do the trick. Girls will not, even if it kills them, ignore sweets.

o Girl trinkets and accessories never fail. Remember how your sister scours the whole mall in search of a headband that everybody wears. Now, snoop around as to what’s in style when it comes to lady accessories and shop for it.

o Girls are suckers for perfumes. It is imperative to be familiar with what she loves spraying on herself. Or you might want to innocently pass by the perfume section of the mall and mingle awhile until she mentions her preferred scent.

o Bags and purses are popular items with girls, so choosing them would be a fitting girlfriend present.

o Watch out for collections that she might have. It would be great if she has any. Most women do, and what a winning move to add something to that precious collection. It can be posters, stamps, dolls, dresses, or even scarves perhaps. Whatever you do, do not let her know what you are up to. The impact of the girlfriend present is intrinsically based on the element of surprise. The more she is surprised, the better.

o Does she have albums and albums of photos on her Facebook profile? Gather them all and create a collage of all her pictures.