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The actual trade show exhibits that you take to an event are essential, but they’re not the only important things to consider. Before you pack everything up to ship your entire display to the venue, you should fully plan out your presentation. Knowing what message you want to convey and practicing that pitch until it’s perfect are ways to help ensure success. Lastly, make sure that you let attendees know when you’re doing your sales presentation by announcing it via social medial channels like Twitter or Facebook.

Know What Message Your Trade Show Stand Should Convey

If you’re planning on attending an event, it’s important to know what message your trade show stand conveys and tailor your presentations accordingly. Does your exhibit portray your company as a high-energy industry leader? If so, then you’ll need to adjust the energy level of your presentation. A dull, boring presentation won’t further your image of being an exciting industry leader and could harm your reputation.

Practice Your Pitch

You know the joke, “How do you get to Carnegie Hall?” The answer is simple and you can use it to perfect the pitch of your trade show displays — practice! While some coworkers might feel a little silly doing role playing exercises, these exercises are some of the best ways to know how to deal with customers in a variety of situations.

Many companies make the mistake of not practicing until the night before the event. They think a quick run down will be sufficient enough, however this is a recipe for disaster. Instead, gather everyone around your trade show exhibits when you’re still at the office and have an ongoing training session in the few weeks leading up to the event. Doing this will help ensure that you won’t be at a loss for words when you’re standing in front of your trade show stand with a real life customer.

Promote Your Presentations Using Social Media

Lastly, your presentations won’t be effective if no one knows about them! If you’re planning a presentation at a specific time, use Twitter to let your customers know about it. Consider having a contest or sponsoring a giveaway to encourage customers to follow your company on Twitter or Facebook, however, that’s not enough! Nothing gives a worse impression than an unattended social media account so make sure someone in your office is designated as your ‘social media guru’ and that this person tends to the account at least once a day. If your page is full of customer questions and comments that go unanswered for days at a time, your customers might just wonder what else you’re neglecting.

Simply showing up at an event with your trade show displays isn’t enough if you want to make a big impact at the event. Instead, use these tips to prepare for your presentation. A killer pitch can mean the difference between making a sale and leaving empty handed.

So you have a big presentation to give to impress your boss or to new prospects and you want to make a huge impact. Well, there a lot of strategies out there for delivering a great presentation but you might as well forget them all if you fail to set out your objectives clearly first.

The reason for this is simple; if you don’t have a clear idea of exactly what you want your presentation to achieve then, despite your best efforts, at the end of your presentation your audience won’t have a clear idea of your objectives either.  Without a set of clear objectives you might make a few points effectively but you are leaving a lot to chance. A presentation not created with a strong focus will often leave only a vague impression of the real message you wish to convey.

Begin with the end in mind. If you take time to set your objectives out then you have begun to build a blueprint for the content and structure of your presentation. If you have a clear set of objectives they will inform all your decisions about what to say, when to say it and what to emphasise the most.

So what should your objectives include? Start with the ultimate end in mind, whether it’s a sale, increased web traffic, a chance of promotion, getting a job or even an abstract concept like building credibility. Having this objective in mind then leads to the next level of objectives such as, the key messages that you want to convey, what direct action you want the audience to take at the end or how many new clients you want to sign up.

Once you have these goals in mind then every word, every slide and every image should be evaluated against its ability to help you achieve the goal. Does that long introduction about the company history really help? Does that animation make the message clearer or is it a distraction to your purpose?

Use these goals to inform the narrative structure for your whole presentation as well as the order and emphasis for each point that you wish to make.

Having the end in mind gives you a clear and strong focus on exactly what it is that you need to do to achieve your goals.

When people are asked what negotiation is, they would immediately say, “win-win”. But win-win is not the definition of negotiation, it is its goal. So yes, the purpose of negotiation is to give both parties the chance to lobby their proposals and all end-up winners at the end of the negotiation process. A good business person will tell you that negotiation is not a chance for you to hustle or low-ball other people. When you have this in mind from the get-go, your reputation will be negatively affected in the long run. Ultimately, your business will suffer too.

The Plan
Before you start the negotiation process, it’s important that you have a good plan. This will serve as your road map that will help you successfully arrive to your destination. It basically gives you an idea about the best ways to achieve your goal.

The win-win agreement
Like I’ve said, this is the ultimate goal of negotiation-a win-win agreement. In order for you to achieve this, a good plan is needed. The plan should include the strategies and tactics that you’ll employ in order for you to achieve your goal.

To be clearer about what you need to do before you enter into any type of negotiation, here are 4 steps that will serve as your guideline:

1. You need to define your goals and objectives – by setting your goals and objectives, you’ll be constantly reminded why you’re negotiating in the first place. You’ll be able to design good strategies and tactics that are relevant to these goals and that will help you achieve them.

There are many people who don’t do this that’s why they get lost during the process of negotiation and end-up at the losing end.

2. Learn more about the business or the person that you’re going to negotiate with. Don’t forget to include the market and the competition. You have to cover your bases.

3. Identify the strategies that you’ll employ.

4. Identify the tactics that you’ll employ – if you have plan A, have plan B and plan C as well.

Here are more tips on how to negotiation:

1. Focus on the problem – you don’t want to go personal with the people you’re dealing with. The best way to get a win-win agreement is to focus on the problem at hand and not at the people you’re dealing with. By doing this, you’re able to do business with them without ruining your relationship with the other party.

2. Understand their motive or bargaining position – Do they have a hidden agenda? Sometimes, you have to go beyond what you hear. Try to analyze things.

3. Alternatives – if you can’t agree on the initial proposal, try to think about other options that is amenable to both parties.