Different Types of Webinar Presentations

If you’re a presenter who wants to deliver your material by webinar, the secret is to forget you’re doing a webinar, and structure it just like any other program. There’s nothing magical about the webinar format. It’s just another medium for delivering your presentation. You prepare the content just the way you would any other presentation, and you deliver it in (broadly) the same way.

Let’s look at some of these options.

Keynote presentation

If you give keynote presentations, design your webinar as a keynote-style presentation, with the aim of changing their attitudes or shifting their beliefs. It will probably run for 45-60 minutes, with you doing most of the talking, and perhaps a brief Q&A session towards the end.

Be careful with trying to adapt a keynote presentation to the webinar format. Webinar audiences expect high content. Some keynote presentations are very light on content, which can be acceptable in a conference room. But on a webinar, your audience can’t see you, can’t see each other, won’t speak up as readily, and won’t do interactive exercises unless there’s a very clear point to them. In general, you can’t rely on the energy and “showiness” of a face-to-face presentation.

Training session

If you’re a trainer, your job is much easier. The webinar format is ideally suited for transferring skills and knowledge through education and instruction, provided the teaching doesn’t depend on the participants actually being in the same room.

If you offer your webinar as a training session, you’ll be teaching them skills. It might be about an hour long, with a handout they download in advance, and exercises they complete during the session. You’ll still do most of the talking, but you might have more than one opportunity for them to ask you questions, and you’ll allow more time for questions.

Broadly speaking, you take the material you typically deliver in a face-to-face training session and adapt it for delivering by webinar. You can still use slides, handouts, workbooks, asking questions, asking for a show of hands, and even initiate group discussion.

Training course

The next logical step is to present a multi-stage training course. If you can do one webinar well, it’s only a small step to present material as a series of webinars. Rather than a one-off event, you present the training in smaller chunks, perhaps with “homework” between each session.

Even if you’re not doing training this way in your face-to-face presentations, consider how you could do that using webinars. Webinars lend themselves well to this sequence, because they have such a low overhead. Some of your material might be better delivered as a course, but it might have been too difficult to run a face-to-face event each time.

Interview experts

Webinars allow you to bring in other experts for your audience. Although you can do this in face-to-face presentations as well, that is rare – perhaps because presenters think they themselves need to be the only expert in the room, and their credibility would be diminished if somebody else was also delivering material! For some reason, interviewing experts by webinar doesn’t have the same stigma. In fact, if some people attend your webinars regularly, they will appreciate hearing from your guest presenters as well.

If your guest is already a skilled presenter, they can simply treat the webinar just like any other training webinar. However, you might also have the situation where your guest is an expert, but not a skilled presenter. In that case, you don’t want to force them to make a presentation. Instead, run it as a one-to-one interview, with the audience silently “eavesdropping” on your conversation.

Panel Interview

The next logical step is to interview a panel of experts. If you have experience in this area already, again a webinar is an effective medium for conducting your interviews.

Even with a panel of experts, you can add visuals to enhance the experience for the audience. Of course, the larger the panel the more difficult it is to manage this, so plan it carefully. For example, you might decide only you show visuals – a particular Web page or document, for example – and then call on the panel to comment on it.

Facilitation

If you’re a facilitator rather than a trainer, you can still use a webinar to host your presentation. The key difference here is it’s your job to create the right environment for discussion among the participants, rather than being the expert with the presentation. So you set the scene, and then open the webinar for the audience to do most of the talking (with your guidance, of course).

Coaching and mentoring

So far we’ve talked about webinars as being for group presentations. But there’s no reason you can’t use them for one-on-one presentations as well – in particular, coaching, mentoring or consulting. If you run a webinar as a coaching session, you’ll be asking lots of questions and giving the client more time to answer them. So you might ask a question, and then give the client time to answer it.

If you’re conducting mentoring sessions by webinar, you’ll combine the training and coaching modes – that is, a mix of teaching and asking, with some time for you to speak and some time for them to interact with you and with each other.

Presenting remotely

Finally, one other use of webinar technology is for you to make a presentation remotely (in other words, when you’re not physically present). The audience might be gathered in a room, but you make your presentation from elsewhere.

You might have seen this already in the form of videoconferencing, where a speaker is “beamed in” to a conference or meeting. That is still an option, of course, but it has some drawbacks: It can be expensive, it might require special equipment at both ends, it needs a fast Internet connection, and the audio and visuals don’t always synchronise correctly.

Doing it by webinar is far easier, and often more effective. It doesn’t require as much Internet bandwidth, it doesn’t need any special equipment at your end, and you can show a slide presentation as well.

Time Is a Mysterious Factor – Let Us First Know About the Present

How could an object be located in space? While the first three dimensions are used to specify its location in the space, the fourth dimension time, locates its position in time.

Space and time are inseparable. Time could not be easily explained. For our convenience sake we are saying present tense, past tense and future tense.

The events that had happened is past. The events which we are experiencing now is present and what is to come is future.

But these tenses are related. Swami Vivekananda once explained that all the three tenses are mingled together if you see them from an infinite height. You can take whatever tense you want at that level and see what is happening at that moment.

How could this be explained? Very Easy. Imagine one person is travelling in a train. In the compartment, he is able to see through the window up to a distance. The person sitting opposite to him will be able to see the other side through the window up to a distance. The person who is sitting in the compartment next to the engine could see a little more. Suppose if a person travels sitting on the roof of the train he could see everything in front, back, right and left.

Now could anyone say who is exactly in the present tense? Before you say, this moment starts, it ends within a second. The present becomes past in a second and the future becomes the present in that second. So, who is living exactly in the present? And whose vision is the ‘present’ vision among the travelers, the person whom we referred first or the person opposite to him or the one who is in the compartment next to engine or the person who is sitting on the roof top of the train?

For the person who is on the roof top other person’s past is also present. And other person’s future also present. At a higher level all the tenses are mingled.

All are in present tense only but their vision is full or partial depending upon the obstructions or limits.

So our views regarding present tense is only relative! Actually we are all in present tense only.

The train is moving and hence all the persons are in ‘Continuous Present”.

This is exactly the Hindu religion says about time. We are ever in Continuous Present.

Time is ever flowing. Nobody could explain it. Nobody could escape from it also.

Space and time are inseparable. Living in the present is desirable. For this, continuous effort is required. Because all are either fuming about the past or hoping about the future.

The Zen Buddhism and Hinduism emphasize to live in the present. If you are able to live in the present then nothing could stop your success.

This is one aspect of Time. We will explore further in our future article.

Learning How to Do a Sales Pitch or Presentation in a Commercial Real Estate Agency

In commercial real estate today the pressure of presenting and pitching your services can be high. Most opportunities for a listing will involve a few agents all chasing the same listing opportunity. This then says that your presentation process should be finely tuned and very professional.

The ‘generic’ approach to presenting your services to a client today just does not work. In every respect your presentation needs to be of the highest standard. To help you with that I have given you some tips below:

  1. Check out the client’s situation prior to developing any thoughts about the property and how you can take it forward. Find out why the client may be selling or leasing the property today; that information may impact your choices of property promotion. Find out why the client purchased the property in the first place. Also ask them about their impressions of property features and improvements.
  2. Get the facts of the market locally. There will be some competing properties in the general area that will tell you something about prices, rents, enquiry, occupancy and time on market. Get all of those facts together as part of your preparation to meet with and make recommendations to the client.
  3. Walk the streets around the property. As simple as this seems, the process of getting out of your car and walking helps you see and observe many things that you would normally overlook.
  4. Understand the property legally and physically. Most properties will have issues that are of impact to the marketing campaign. Look for the ‘hurdles’ that could affect your choices of marketing and inspecting the property with prospects. It is wise to remove the ‘hurdles’ prior to commencing property marketing.
  5. Know about the precinct and its history. The records of sales and leases should be accessed so you know what has happened in the area over the last few years.
  6. Give information to the client about the best alternatives in marketing and inspecting the property. They like to have choices and understand the logic behind each. In that way they will not be limited or frustrated in the final agent choice or decision.
  7. Show some successes as a local agent. Most clients want to work with the best agents and those that really know the local area. Have some examples handy of relevant property transactions that you have been involved with previously.
  8. Be relevant in your presentation and provide a visual time line to the actions that you will be taking. The client can then see how you will be moving things forward for them in a timely way. If anything, that will give them more confidence when it gets to the final choice of agent.

Presenting and pitching your services as a top real estate agent does not have to be hard. You can make a deliberate choice to be the best agent for the job and give the full facts of the process in moving ahead. Confidence is the key.